Why should I exhibit?
Combining the mass reach of advertising, the targeting of direct mail and the personal touch of face-to-face selling, exhibitions create a unique environment in which business can prosper. Consider the benefits...
The customer comes to you
Show visitors are pro-active buyers. They make a conscious decision to attend and set aside valuable leisure time to do so. Some are also tradebuyers who might be otherwise very difficult to identify.
Face to face contact
Nothing can replace this most effective way of doing business and more importantly of building and maintaining customer relationships.
Generate sales enquiries
You can reach many customers in a short space of time, achieving more in one or two days than you might otherwise achieve in months. Exhibition enquiries have an excellent conversion rate, especially when followed up promptly after the show.
Neutral sales environment
The visitor feels under no great pressure to buy, nor is the seller intimidated by either cold canvassing or visiting the customer on their home territory.
Live demonstrations
Nothing beats the impact of a live demonstration. At an exhibition, buyers can see, taste, touch and try your product for themselves. It’s no surprise that exhibitors who make a good effort get very good results.
Market research
Exhibitions bring together a complete cross-section of the market, making them ideal for customer research and offering instant feedback.
Building media relations
Exhibitions offer a rare opportunity to meet and influence local journalists and to generate coverage for new products or services.
Recruiting new agents or distributors
Agents use exhibitions to find new companies to represent. If you are looking for new representatives, be sure to highlight the fact on your stand.
Obtaining competitive intelligence
Exhibitions are an excellent place to observe competitors and assess their products and marketing messages.
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What the traders say
“Natural and Organic World is astonishing.”
Clive Litchfield,
Author, The Organic Directory.
"It's so nice to be meeting lots of local people who are interested in what we do. It was a great success and we will definitely be coming back next time.”
Novita Williamson,
Org grocery shop and juice bar, Leeds
“There has been a lot of interest and we have met people from all over West Yorkshire who are interested our products. We have had a really good day and we will definitely be back next time.”
Jem Gardener,
Vinceremos Organic Wines, Leeds
"I thought it was fantastic. It has been most worthwhile coming up from London. This has just opened our eyes as to how good the potential in this area. It has been excellent.”
James Wolfe,
Day Plus One, London.
“Our customer base has increased 3 fold as a direct result of The Festival”
Mel Braddock,
Organix Solutions, Barnsley
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